Luxury boutique – Viareggio – Italy
“Order is the pleasure of reason but chaos is the delight of imagination” [P.Claudel]
Opened in April 2017, the Càos store is the latest project of the Tuscan entrepreneur, Silvia Bini, a leading name in the Italian and international fashion world. The building found for the project is on the historic promenade of Viareggio and is the former Sorelle Del Mare with access from Via Guglielmo Marconi. The main lines of the original building have been maintained and now lead through a sequence of successive spaces on all three floors, contextualized by different display systems, with a single fil-rouge, the celebration of the product. The new design has totally changed the previous environment and increased the amount of display space by removing all existing partitions and cutting a triangle through the existing three floors for a new staircase which tripled the volume of the main body of space. A minimal quantity of materials and furnishings was used to arrive at a spacious, refined and orderly store, that is a pleasure to shop in.
Project: Studiosvetti Architecture